What is the Direct2Florist Movement?

About Direct2florist - the crusade to look after the flower buying public in Australia

The business of sending flowers is a surprisingly murky world full of secret commission and a serious lack of consumer control but this is not the case when sending flowers through Direct2florist.

A family owned and operated company in the UK, set up in February 2007 by florists, crystalised the idea to give customers value for money with a transparent business model giving consumers a direct connection with professional florists, to wherever in the world flowers needed to be delivered.

Florists were fed up with high commissions being taken by what are now called in the industry, 'Order Gatherers', (on-line internet call centres who take your order, deducting a large commission and distributing  to real florists to execute at a far lesser value), with customers unaware this was happening.  So in a crusade to give flower senders value for money, florist2florist, a network of like minded independent florists, exchanged orders for delivery in the UK without the customer losing any of the order value.

With florists receiving all of the money from an order, bigger floral designs for customers were being delivered and unsurprisingly, the business model grew, with a demand from customers for a website where customers could order on-line directly to the shop which would be creating and delivering the flowers.  Direct2Florist were happy to oblige and now there are in excess of 3,500 florists in 14 countries all working to the Direct2florist philosophy of offering:-

100% of the flower value of an order being delivered to the customer

Enough customer control to be able to select a particular shop where individual products and prices are displayed and with real customer reviews

The opportunity to deal directly with a real florist over the internet

The promise that the only fee paid to Direct2florist is the transmission fee, which is a contribution to website operation and promotion.

Direct2florist has revolutionised the way flower senders in Australia can order floral gifts, as a result of a different approach of putting the customers first and is the reason why Direct2florist continues to grow.

 ☆☆☆☆☆  Star ratings by customers

Customers are hugely important to your chosen florist and the star rating system ensures that the florist will do everything possible to keep customer goodwill.  After every order, the customer is asked to rate the florist out of five, with the option to add a comment.  With the rating review made public, it's in the interest of the florist to ensure every order is as close to perfect as possible every time.  After all, one bad order can harm a reputation and the good news is that the review system is managed by Feefo, an independent company collecting genuine customer feedback.

Direct2florist alternative approach

 Unlike other floral order gathering services where the prices are set for every location in a country, without local supply fluctuations and cost of delivery being taken into account, Direct2florist allows florists to set their own prices, ensuring better value for money and lower prices from the get-go.  With the customer receiving full value flowers, without commission being deducted, it's easy to see how Direct2florist is confident that it offers unbeatable value for consumers.

So, in summary - why go direct?

The customer can:-
Choose the executing florist
Get better value for money
Experience super service

Unbeatable Value -
Because size matters and you should get as many blooms possible for your money. at Direct2florist there is no middle man commission taken.

Local Experts around the World
The Direct2florist system connects the consumer with talented local florists who are members of the international network who are all ready and waiting to deliver that special floral delivery.

Same day international delivery
By connecting the consumer directly with local florists, your flowers arrive sooner.  It also means same day delivery is possible, even on the other side of the planet. That's the beauty of going direct.

Real Customer Reviews
Direct2florist invites every customer to submit a star rating and review for their chosen florist.  That means you can select a florist having read, real unbiased reviews.

The Direct2florist Guarantee
With Direct2florist 100% of the money you pay for your flowers goes to the florist - guaranteed, which means they can deliver bigger bouquets and arrangements every time, making your delivery extra special.